Alexa Krzyzanowski

For Guru’s first large brand awareness campaign, I partnered with an outside agency for an integrated out-of-home and digital campaign focused on how our knowledge management platform can help companies organize information and cut through the noise of information overload.

I crafted the campaign headlines and messaging to communicate the core benefits of Guru in a simple, memorable way. The vibrant out-of-home ads drove traffic to landing pages I wireframed and wrote copy for.