As senior copywriter at Guru, I led the creative and production of a 10-minute product demo video that has transformed sales enablement.
The video implements a narrative structure that better qualifies leads and shortens sales cycles. Within the first weeks of going live, we saw a 60% play rate and closed a deal in just one call— which was unheard of before.
The accessible visual demonstration of product value has empowered the sales team with qualified leads instead of time-wasting missed calls. Some reps even model live demos after my video script structure due to its effectiveness, and new customers have cited the video as the catalyst for internal buy-in.
Alexa Krzyzanowski 